LULING, LA – The reason you wanna remember and know why you’re making the video is so you get your point across and don’t get sidetrack. What I think makes a PSA effective is making it relatable to most people. When people relate and see more personal people talking about it and getting sad, the more likely people are to donate. The way we will make sure we hit our point is by probably making a bullet list and making sure we hit every point and get our point across.