BOUTTE, LA – It is extremely important to remember the purpose of your video because people will be expecting a video that is about a certain topic and if you devolve off the topic then people will not be as interested. In order to produce an effective PSA, commercial, or announcement video, it has to be interesting, and appeal to the people who will watch it. It also has to have an upbeat tone to it. We need to be prepared for our upcoming videos by planning ahead of time and showing it to a lot of people prior to posting it to check for mistakes and things that do not appeal to the public eye.