BOUTTE, LA- I think it is very important to keep in mind the purpose of the video we produce. If we get off topic of the video, then the purpose of our video is pointless. To make a PSA effective, you must keep the audience in mind. This is most important because you want to move your audience in an emotional way. To make sure that all of our PSA’s over the course of this year are effective and keep their purposes, we must remember to keep in mind the audience and why we are making the PSA to begin with.